Customer Relationship Management (CRM) has revolutionized the ability of businesses, small or large, to serve their customer base with greater finesse by making key customer data available in one easy to use software system. Competitive forces - both local and international - and a more demanding customer, means that your software systems and company culture needs to customer-centric.

How do you know if you need CRM?

Here are some reasons our customers have chosen CRM:

	Our company needs to centralize all customer information in one centralized database so everyone can access one source of data. Right  now, everyone has their own database of contacts in Outlook or other contact management software. All communications, emails, faxes and appointments need to be stored in one location.
	My salespeople need a tool to manage their contacts and opportunities when in the field using Blackberries and iPhones. These contacts and opportunities need to synchronize to a centralized database so data can be shared and reported on. No more monthly forecast reports.
	All post-sale service issues need to be ticketed and tracked in one system so that everyone in my company knows how our customers are being serviced. We want to ensure our customers are being serviced in a timely manner and we don’t want anything to fall through the cracks.
	Our different departments don’t talk to one another. We want a system that allows sales, marketing, customer service and production departments to collaborate and share customer data effortlessly.
	We want our accounting and production data – orders, quotes, invoices and shipments – to be visible to frontline employees and salespeople so they can serve our customers better.
	Our marketing department wishes to leverage our database to easily send newsletters and other communications to our customers and prospects.

INDUSFLOW SYSTEMS will integrate information from marketing, customer support, sales, accounting and operations even when it is scattered across multiple databases and will provide you a single portal to all customer information, resulting in total business management solution so that your customer can experience a personalized, consistent, and satisfying experience in every contact they have regardless of their touch-point and means of communication. Our CRM solutions are based on the award-winning Sage CRM product.